AXA self investor.
Four ISA journeys for the AXA Self Investor website, designed with Small Parts Department to appeal to 30 to 50 year olds and turn their interest into informed customers, showing how to reach a savings goal with AXA's ISA products.
Mobile first.
We knew after looking at the analytics that nearly 50% of visitors to the site were from mobile devices, an upward trend from last year. With this in mind we took a mobile first approach with the design heavily based around the best possible UX was taken.
User centric design.
The brief for the journeys was to provoke interest and provide a better understanding of what products ASI provide with the ultimate aim to non directly convert users to informed customers. The design needed to be visually appealing but as importantly needed to work well. Using UX testing throughout the design process enabled us to create something that not only was aesthetically pleasing but also works beautifully.
