AXA self investor.

Working with Small Parts Department I was tasked with developing a set of four journeys to be part of the AXA Self Investor website. The journeys needed to appeal to people in the age range of 30-50 and effectively show how they could achieve their saving goal using the ISAs products provided by AXA Self Investor.

Mobile first.

We knew after looking at the analytics that nearly 50% of visitors to the site were from mobile devices, an upward trend from last year. With this in mind we took a mobile first approach with the design heavily based around the best possible UX was taken.

User centric design.

The brief for the journeys was to provoke interest and provide a better understanding of what products ASI provide with the ultimate aim to non directly convert users to informed customers. The design needed to be visually appealing but as importantly needed to work well. Using UX testing throughout the design process enabled us to create something that not only was aesthetically pleasing but also works beautifully.